Bluewave Kayaks Privacy & Cookies Policy

Bluewave Kayaks (Data Processor) is a wholly owned subsidiary of FW3 Limited (Data Controller). Unit 3, Woodlands Business Park, Burlescombe, Devon EX16 7LL.

This privacy and cookie policy sets out how Bluewave Kayaks / FW3 Limited uses and protects any information that you give Bluewave Kayaks when you use this website. Bluewave Kayaks / FW3 Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Bluewave Kayaks / FW3 Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What information do we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we collect

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent the Bluewave Kayaks website from working correctly.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we may not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

Under the General Data Protection Regulations (GDPR) you have several rights in relation to the data we store about you:

  • The right to access what information we have stored about you. You can issue a subject access request by emailing
  • The right to be forgotten and have your information removed from our systems.
  • The right to have your personal information corrected if it is inaccurate.
  • The right to be informed about the way we process and handle your data. You can read about how we process your data and handle it in this Privacy Policy.
  • The right to portability so that you can reuse your personal information for your own purposes including porting to another service provider.
  • The right to withdraw consent to receiving direct marketing messages and other consent-based processing at any time. Online customers can do this themselves by changing their Contact Preferences in their Account page on this website. You may withdraw cookie consent and change preferences at any time. The “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies
  • The right to complain to your data protection regulator. In the United Kingdom this is the Information Commissioners Office or ICO for short. You can read more about your rights and GDPR here:

    List of cookies we collect

    The following cookies are used by Bluewave Kayaks / FW3 Limited. These cookies are required by functionality that is explicitly requested by the customer.

    COOKIE nameCOOKIE Description
    guest-view Stores the Order ID that guest shoppers use to retrieve their order status.
    login_redirect Preserves the destination page the customer was navigating to before being directed to log in.
    mage-messages Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages, The message is deleted from the cookie after it is shown to the shopper.
    mage-translation-storage Stores translated content when requested by the shopper.
    product_data_storage Stores configuration for product data related to Recently Viewed / Compared Products.
    recently_compared_product Stores product IDs of recently compared products.
    recently_compared_product_previous Stores product IDs of previously compared products for easy navigation.
    recently_viewed_product Stores product IDs of recently viewed products for easy navigation.
    recently_viewed_product_previous Stores product IDs of recently previously viewed products for easy navigation.
    stf Records the time messages are sent by the SendFriend (Email a Friend) module.
    X-Magento_Vary Configuration setting that improves performance when using Varnish static content caching.
    form_key A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).
    mage-cache-sessid The value of this cookie triggers the cleanup of local cache storage. When the cookie is removed by the backend application, the Admin cleans up local storage, and sets the cookie value to “true.”
    mage-cache-storage Local storage of visitor-specific content that enables ecommerce functions.
    mage-cache-storage-section-invalidation Forces local storage of specific content sections that should be invalidated.
    persistent_shopping_cart Stores the key (ID) of persistent cart to make it possible to restore the cart for an anonymous shopper.
    private_content_version Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
    section_data_ids Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
    store Tracks the specific store view / locale selected by the shopper.

    Google Analytics & Advertising Cookies

    These cookies allow us to measure and analyse how our customers use the site. We use Google Analytics to improve both the website's functionality and your shopping experience.

    The following cookies are used by Google Analytics on the Bluewave Kayaks website. To learn more, see: Google Analytics Cookie Usage on Websites.

    COOKIE nameCOOKIE Description
    __utma Distinguishes shoppers and sessions .This cookie is created when the JavaScript library executes and there is no existing __utma cookie. The cookie is updated every time data is sent to Google Analytics.
    __utmt Used to throttle request rate.
    __utmb Determines new sessions/visits. This cookie is created when the JavaScript library executes and there is no existing __utmb cookie. The cookie is updated every time data is sent to Google Analytics.
    _utmz Saves the traffic source or campaign that explains how the shopper reached your site. The cookie is created when the JavaScript library executes, and is updated every time data is sent to Google Analytics.
    __utmv Stores visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor-level custom variable. This cookie is updated every time data is sent to Google Analytics.

    By using the Bluewave Kayaks website, you agree to us placing cookies on your device and accessing them when you visit the website in the future. If you want to delete any cookies that are already on your device, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our website